Now Nike needed a new designer to make the
Air Jordan III. So they went to world famous Tinker Hatfield. Mj won the Slam Dunk contest, All Star MVP, All-Defensive First Team and Defensive Player of the Year. Through all this success, he was wearing the Jordan Shoes. So with the
Air Jordan 3 they both decided to make them a Mid top, the first mid top to be seen in the
Air Jordan line.
Air Jordan III was a major reason to the
Air Jordan shoes line overall success.
The
Air Jordan 3 featured the “Jumpman” on the tongue of the shoe. This silhouette of
Air Jordan Shoes were to celebrate and commemorate his Slam Dunk Contest victory the year before.
NIKE AIR JORDAN 3 is a change of time, the first time in basketball shoes have a visible single AIR-SOLE 4 cushion and the four color of the original. The first use of a visible
JORDAN shoes AIR-SOLE cushion, is the 1st shoe used in JORDAN JUMPMAN trapeze signs and cushion!
Nike created a personality ad campaign featuring the Mars Blackmon character who was created and played by famous director and actor Spike Lee. The
Jordan 3 also carried more of Jordan’s name on the shoe since the man himself was an active part of the design of the shoe. Though this material was only used again on 1 other model. And it set a standard that the
Jordan shoes are as much fashionable as functional.
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